Consider the size and growth rate for the industry overall and for the specific product or service you are focusing on.
Explain the approach you will use at your company to implement this strategic position to stand out from similar products and competition.
Describe the company’s distribution channels. For example, will you sell your beverage in grocery stores, restaurants, or sports venues? Are you attempting to sell online or as a subscription?
Research, outline and describe the trends in the industry you are operating in (based on the type of company you selected). Try to be specific for your chosen category or product or service.
Describe the types of quantitative and qualitative data gathered for part A1, including an example of each type of data