Assessment Weight: 50 total marks
All questions must be answered by using the answer boxes provided in this paper.
Completed answers must be submitted to Blackboard by the published due date and time.
Please ensure you follow the submission instructions at the end of this paper.
This assessment consists of six (6) questions and is designed to assess your level of knowledge of the key topics covered in this unit.
American companies form the majority of MNCs (multi-national corporations). On the other hand, many people believe that Americans are poorly equipped to assist an organisation to enter into a non-American culture.
Explain the characteristics of the American culture that would prohibit understanding and empathetic behavior towards another culture. (5 Marks)
Explain the Uppsala model and how it assists organisations to expand globally. (6 Marks)