- Give a description of the company during the time period for analysis. This should be roughly a 5-10 year period of time, not the entire history of the company.
- What products produced? Are they identical or differentiated? Does this change during the analysis period? Explain.
- Discuss the determinants of demand and how you see the consumer preferences influencing the market.
- Analyze the price elasticity of demand. Build a case as to why the demand for this product is elastic, inelastic or unitary elastic
- Submit a report that is roughly 3-4 pages of content, typed double-spaced.