How does the electronic environment impact ones right to privacy?
TheeCRMorelectronic customer relationship managementcoined by Oscar Gomes encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronicconcerns all forms of managing relationships with customers through the use of().
eCRM processes include data collection, data aggregation, and customer interaction. Compared to traditional, the integrated information for eCRM intraorganizational collaboration can be more efficient to communicate with customers.
The concept of(RM) was established by marketing professorin 1983. He considered it to consist of attracting, maintaining and enhancing customer relationships within.In the years that followed, companies were engaging more and more in a meaningful dialogue with individual customers. In doing so, new organizational forms as well as technologies were used, eventually resulting in what we know as customer relationship management.
The main difference between CRM and e-CRM is that the first does not acknowledge the use of technology, where the latter uses(IT) in implementing RM strategies.