. How does this ad use type, layout, image, and color for persuasive effect?
. What story does this ad tell? What is the ad’s core argument?
Layout and Image: Does the image convey an idea, illustrate a point, or evoke an emotional
response? Why do you think the ad designer chose to give spatial preference to the image?
Color: Is the use of color in this ad decorative, realistic, aesthetic, or some combination of these?
Explain. How does the use of color contribute to the ad’s message?
Type: What is the relationship between the image and the type? Look at the words and ideas in
each line of type. What is the effect of using different font sizes?
. How does this ad appeal to logos, ethos, and pathos?