• What audience are you targeting? What background do they need to understand your issue? How much do they already care about it?/2022

Before drafting your argument, identify your targeted audience and determine
what’s at stake. Consider your responses to the following questions:
• What audience are you targeting? What background do they need to understand your issue? How much do they already care about it?
• Before they read your evaluation argument, what stance on your issue do
you imagine them holding? What change do you want to bring about in
their view?
• What will they find new or surprising about your argument?
• What objections might they raise? What counterarguments or alternative
points of view will you need to address?
• Why does your evaluation matter? Who might be threatened or made uncomfortable by your views? What is at stake?