What change do you want to bring about in their view or their behavior?/2022

What audience are you targeting? What background do they need to understand your problem? How much do they already care about it? How could

• After they read your argument, what stance do you imagine them holding?

What change do you want to bring about in their view or their behavior?

Proposal Arguments 321
• What will they find uncomfortable or threatening about your proposal? Particularly, what costs will they incur by acting on your proposal?

 

• What objections might they raise? What counterarguments or alternative

solutions will you need to address?

• Why does your proposal matter? What is at stake?