What is your reaction to the global brand of BMW when you hear its name, think of the brand, and see BMW vehicles on the road?/2022

What is your reaction to the global brand of BMW
when you hear its name, think of the brand, and see
BMW vehicles on the road?

Rolls-Royce’s chase of perfection drives the supreme
quality, exquisite hand craftsmanship, and attention
to the finest detail to maintain its global position
as the pinnacle luxury automobile manufacturer in
the world.

How do you think the Rolls-Royce brand
helps, or hurts, other BMW brands globally
(i.e., BMW, the MINI)?

The MINI is a unique car offering in the BMW
portfolio. It has long-engaged in clever solutions and
distinctive designs that have enabled terrific urban
driving and have catered to customers’ individual
needs.

Do you agree that this is the focus for the
MINI, and do you think it is working as advertised
globally?