Write a Sports Sponsorship Case Study
Coca-Cola was the first commercialof the, at thein Amsterdam, and has been an Olympics sponsor ever since.This corporate sponsorship included thehosted in, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for thein Vancouver; one Canadian commercial referred to Canada’s hockey heritage and was modified after Canada won the gold medal game on February 28, 2010, by changing the ending line of the commercial to say “Now they know whose game they’re playing”.
Since, Coca-Cola has sponsored the, and other competitions organized by FIFA.Onetournament trophy, thefrom Tunisia into Malaysia in, was called “FIFA Coca-Cola Cup”. In addition, Coca-Cola sponsors‘s annualandatinandin Daytona, Florida; since 2020, Coca-Cola has served as a premier partner of the, which includes holding the naming rights to the series’ regular season championship trophy.
Coca-Cola has a long history of sports marketing relationships, which over the years have included, the, the, and the, as well as with many teams within those leagues. Coca-Cola has had a longtime relationship with the NFL’s, due in part to the now-famousfeaturing, leading to the two opening the Coca-Cola Great Hall atin 2001 and a more recentcommercial featuring.
Coca-Cola is the official soft drink of manyteams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola’s sponsorship. This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets.
Coca-Cola was one of the official sponsors of theheld on the. Coca-Cola is also one of the associate sponsors ofin the.